A search space is generated from all the ideas under consideration. Each idea can have multiple variations resulting in the total number of possible combinations.
The ideation step is all about considering which changes to the digital experience will influence targeted KPIs. It empowers your team to experiment with practical elements of the digital experience, such as how many pages are included in a given journey and whether to make the navigation sticky.
In order to have the best performing projects that impact your KPIs, we need to have a good short term and long term optimization strategy. This allows our teams to develop impactful ideas for each project iteration.
You benefit from our own proprietary user experience (UX) research which we use to identify areas for improvement. We use it to guide the selection of ideas and resulting changes which then informs many variations. This is a key benefit of ideation at AI scale.
Our proprietary research framework includes:
Evolv opens the door to experimentation using as many ideas as your team can think of. The AI will also consider combinations you might never consider. These ideas can include”
An AI-driven optimization evaluates thousands of user experiences and finds the winners.
Each page is broken down into individual elements and areas of opportunity. We apply our framework to create the search space of ideas through:
We then develop all changes and variations for each theme. This includes generating a constant source of new ideas to be explored.
Each optimization project is based on a set of variants optimized against a KPI for a given target audience. The strategy and ideation inform the optimization by defining:
Because Evolv is not limited by time and traffic, ideation at AI scale enables your team to consider ideas for optimization that would not have been possible with traditional testing (view our enterprise A/B landing page testing guide). It opens the door to more creative and innovative ways to optimize your customer experience. This often results in finding unusual or counterintuitive ideas that deliver the best outcomes for our clients.