Website optimization facilitated by artificial intelligence. Enables companies to engage directly with users in real time and to exponentially expand on the number of ideas and variables to experiment with. Artificial intelligence is highly efficient at processing huge volumes of data relatively quickly. It is also able to keep track of changes and adapt according to insights gained. AI-driven optimization is incredibly powerful in that it can test thousands of ideas and combinations of ideas and find the top performers within a short space of time. Given the vast number of variables influencing customer experience in a highly dynamic marketplace, the ability to gain meaningful insights quickly is a huge benefit to companies.