Checkout optimization aims to improve the online checkout to reduce friction and ensure customers complete transactions instead of abandoning them. Checkout optimization is most effective with AI-driven experimentation which finds ways to simplify the checkout, reduce the number of steps and identify the right time to present relevant information the customer needs to complete their purchase. Checkout optimization can help improve conversion rates and increase the average order value.
Improve checkout, reduce e-commerce abandonment
Top Glossary Subjects