What is conversion optimization?

Also referred to as conversion rate optimization (CRO), Conversion optimization aims to increase the volume of sales, signups, or any related objective that converts a prospect into a customer. Every touchpoint in the customer journey can have an impact on conversion. Brands use experimentation to test the performance multiple variables to determine which have the most impact on conversions. AI driven experience optimization enables brands to scale experimentation and accelerate the path to conversions.