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Think CX Part 16

<h1>What is customer lifetime value (CLV or LTV)?</h1>


<p>Customer lifetime value (abbreviated to CLV or LTV) measures the value of revenue generated from an average customer for as long as they continue to purchase from a company. CLV is often a better indicator of business growth compared to customer acquisition as it shows business value over time.</p>


Learn what customer lifetime value is and why it matters in the Evolv AI Optimization Glossary of Terms.

What is customer lifetime value (CLV or LTV)?

Customer lifetime value | Evolv AI

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What is customer lifetime value (CLV or LTV)?

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