What is e-commerce personalization?

E-commerce personalization aims to tailor online shopping experiences for each unique user based on their individual preferences and needs.This can best be achieved through continuous experimentation that learns from how visitors respond to ideas and experiences while they’re browsing. When driven by artificial intelligence, experimentation and personalization helps brands learn more about the needs and preferences of customers and enables them to tailor offers to increase engagement and conversions. Evolv AI’s experience optimization solution helps brands achieve e-commerce personalization at speed and scale.