Strategies to improve ROAS (return on ad spend) aim to increase the success of advertising campaigns. This metric may measure the number of conversions resulting from an advert which could be defined as sales, subscriptions, or sign-ups, for example. Improving ROAS is closely linked to other metrics such as CAC (customer acquisition cost) and is an important marketing metric that measures the success of engagement of an advertising campaign. Landing page optimization is an important part of a strategy to improve ROAS.
improving ROAS, return on ad spend
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