What is omni-channel experience?

Omni-channel experience refers to engaging with visitors and customers on all possible channels including mobile, desktop or tablet. Keeping in mind the unique attributes of each when seeking to improve engagement. A strategy to improve omni-channel experience aims to improve customer experience at different touchpoints, even if these jump between a website, social media, email and in-person engagement. The aim is to replicate consistent brand experiences regardless of the channel.