What is Real-Time Optimization?

The ability to get dynamic insights from live digital users that can be used to improve the customer experience and ensure it is relevant to what customers are looking for right now. Real-time optimization is aimed at gaining insights quickly in order to keep up with the pace of change in user preferences as well as market forces. Real-time optimization enables companies to be more agile and more closely align their strategies to the voice of the customer (VoC), gaining a competitive advantage over those that use traditional A/B testing tools which take several months to produce results.