13 min read
Optimizing Customer Journey Pathways with AI: From Browsing to Buying
The Growing Importance of Customer Journey Mapping
Transforming Customer Insights into Actionable Strategies
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Feed Evolv AI’s platform your brand guidelines, product documentation, marketing research, experimentation results, analytics, and Evolv AI will use the insights alongside computer vision and generative AI to evaluate the effectiveness of your digital experiences against specific audience segments or goals. As the AI processes more information about your experiments, it develops more refined hypotheses and ideas, creating a roadmap of digital experience improvements that consistently make an impact.
Evolv AI's generative AI and experimentation features enable rapid prototyping, implementation, and testing of unique experiments. Supporting A/B testing, A/B/n testing, and multivariate testing with real-time optimization, Evolv AI continuously learns from results to refine and enhance future ideation and testing cycles. This shortened feedback loop accelerates UX development, ensuring your business remains agile and responsive to user needs.
Evolv AI automates the entire design thinking process, placing a special emphasis on rich data reapplication. This creates a continuous cycle of information analysis, ensuring every decision is based on the latest data and user feedback for faster realization of value. Evolv AI customers can self-serve, partner with in-house talent for onboarding, or utilize our third-party agency network for assistance with strategy, prototyping, or experimentation.
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Connect data sources to Evolv AI’s systems using out-of-the-box or custom integrations.
Get recommendations from Evolv AI’s active learning platform to kickstart your first experiment.
Use Evolv AI’s generative AI capabilities to build variants, refine text, create images, and generate code for faster time-to-value.
Preview, QA, and deploy an AA test to set benchmarks within Evolv AI’s system.
Add new variants into Evolv AI so the system can serve, analyze and optimize unique customer experiences, finding the best match for the best audience, in real-time.
With Evolv AI's dashboard, watch as results gather and let the AI refine experiments in real time, allowing for ongoing improvement of your tests even while they're active.
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"A Game-Changer in Optimization"
Oct 8, 2024 by Megan Wells
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