Flows is an intuitive, interactive way to compare customer segment behavior between different experiences, revealing how visitors actually behave along the entire funnel.
- Discover the specific problems that lead to upstream drop-offs—not just the point where visitors leave before converting which is what standard analytics tools provide—and use this valuable knowledge to prioritize the next set of ideas to test.
- Identify and measure changes in customer behavior to simplify reporting on the success of an optimization program, while quantifying additional gains realized through targeted segmentation and personalization.
- Break down silos between teams by providing a global view of the entire customer experience across all digital channels as visitors navigate between mobile, web, chatbots, and more.
- Drive efficiency and agility by reducing the need for manual flowcharts, waiting for data to get generated, or assembling information from disparate tools to gain the necessary insights.