Evolv’s Expert Services team handles all details of the optimization program, including the staging and management of projects. We start by lending our UX and growth strategy experience to drive the creation, prioritization and implementation of ideas and variations. Our AI-driven platform then leverages many automation capabilities to reduce the management burden and deliver results.
Evolutionary algorithms – Less time and less traffic:
Because Evolv’s platform uses a different branch of statistics, you can do more than with conventional A/B testing or multivariate testing tools. We are able to experiment across far more ideas and variations. Our machine learning algorithms are efficient and require less traffic and time than conventional methods to find the best experience that delivers on your goals.
Speed to results:
The more ideas you have to test, the faster Evolv’s platform is compared to existing testing tools. The optimizations deliver results in weeks, not years. The AI-powered A/B testing technology often uncovers winners which humans would not have considered during the ideation phase.
Optimize multi-page funnels:
Evolv’s platform provides the ability to simultaneously test across multiple pages in a sequential customer journey. That means that the user experience throughout that flow is optimized along with individual changes on each page. The process uncovers the sequence and logic that leads to the best possible performance.
Evolv’s platform provides comprehensive reporting built for executives. It’s easy to see how different design candidates perform against the established KPIs and how that performance improves over time as the experimentation program evolves. Our detailed and intuitive graphs allow you to look at each candidate’s performance, as well as the individual changes that make them up, providing insight into exactly which ideas are driving the most impact and why.
Evolv’s platform has an API-first architecture to ensure we can easily integrate to the existing architecture of systems and applications. This includes a number of analytics suites such as Google Analytics and Adobe Analytics. We also integrate with popular e-commerce and website platforms as well as various user behavior and tracking platforms including Adobe Experience Manager and Invoca. We are diligent about ensuring data consistency in and out of our platform—You can rely on the data even when using third party dashboards and analytics tools to visualize results.