End-to-end solution:
Evolv’s Expert Services team handles all details of the optimization program, including the staging and management of projects. We start by lending our UX and growth strategy experience to drive the creation, prioritization and implementation of ideas and variations. Our AI-driven platform then leverages many automation capabilities to reduce the management burden and deliver results.
Evolutionary algorithms:
Because Evolv’s platform uses a different branch of statistics, it’s capabilities go beyond conventional A/B testing or multivariate testing tools. We are able to experiment across far more ideas and variations. Our machine learning algorithms are efficient and require less traffic and time than conventional methods require, to find the best experience that delivers on your goals.
Less time and less traffic:
Because Evolv’s platform uses a different branch of statistics, you can do more than with conventional A/B testing or multivariate testing tools. We are able to experiment across far more ideas and variations. Our machine learning algorithms are efficient and require less traffic and time than conventional methods to find the best experience that delivers on your goals.
Speed to results:
The more ideas you have to test, the faster Evolv’s platform is compared to existing testing tools. The optimizations deliver results in weeks, not years. The AI often uncovers winners which humans would not have considered during the ideation phase.
Optimize multi-page funnels:
Evolv’s platform provides the ability to simultaneously test across multiple pages in a sequential customer journey. That means that the user experience throughout that flow is optimized along with individual changes on each page. The process uncovers the sequence and logic that leads to the best possible performance.
No more cookies or JavaScript:
With tightening regulations and increasingly companies banning the use of cookies, we offer a new approach that we call Experience Accelerator. It addresses these challenges and makes security and privacy audits a breeze by using an innovative system for generating dynamic, testable experiences at the edge of any digital channel.
It renders and presents assets in the most efficient way, instantly available to visitors anywhere in the world. Instead of the traditional approach of downloading a large third-party-hosted JavaScript file to be run on the client, we relocate that logic to the server, where faster performance and tighter integrations with content management systems make for better performance and more stable and secure experimentation.
Reporting:
Evolv’s platform provides comprehensive reporting built for executives. It’s easy to see how different design candidates perform against the established KPIs and how that performance improves over time as the experimentation program evolves. Our detailed and intuitive graphs allow you to look at each candidate’s performance, as well as the individual changes that make them up, providing insight into exactly which ideas are driving the most impact and why.
Integrations:
Evolv’s platform has an API-first architecture to ensure we can easily integrate to the existing architecture of systems and applications. This includes a number of analytics suites such as Google Analytics and Adobe Analytics. We also integrate with popular e-commerce and website platforms as well as various user behavior and tracking platforms including Adobe Experience Manager and Invoca. We are diligent about ensuring data consistency in and out of our platform—You can rely on the data even when using third party dashboards and analytics tools to visualize results.
