AI-driven solution for Digital Growth Optimization

AI and Evolutionary Algorithms

Evolv leverages evolutionary algorithms (a branch of AI that uses the principles of natural selection) to determine which combination of different improvements being tested makes up the winning design. An Evolv project represents the long-term optimization effort of a given user journey.

Evolv thinks about optimization as a continuous process. This ensures that knowledge gained in past experiments continues to benefit our customers and their users.

Evolv uses an ensemble of machine learning algorithms and statistical models to gain an in-depth understanding of user behavior and variant performance. Through this Evolv can not only control for the noise created when multiple tests are being run simultaneously, but can also identify where variants in separate tests are combining to produce additional positive or negative results.

This method allows us to validate more with orders of magnitude, less traffic, and more robust results.

End-to-end solution:

Evolv’s Expert Services team handles all details of the optimization program, including the staging and management of projects. We start by lending our UX and growth strategy experience to drive the creation, prioritization and implementation of ideas and variations. Our AI-driven platform then leverages many automation capabilities to reduce the management burden and deliver results.

Evolutionary algorithms – Less time and less traffic:

Because Evolv’s platform uses a different branch of statistics, you can do more than with conventional A/B testing or multivariate testing tools. We are able to experiment across far more ideas and variations. Our machine learning algorithms are efficient and require less traffic and time than conventional methods to find the best experience that delivers on your goals. 

Speed to results:

The more ideas you have to test, the faster Evolv’s platform is compared to existing testing tools. The optimizations deliver results in weeks, not years. The AI-powered A/B testing technology often uncovers winners which humans would not have considered during the ideation phase.

Optimize multi-page funnels:

Evolv’s platform provides the ability to simultaneously test across multiple pages in a sequential customer journey. That means that the user experience throughout that flow is optimized along with individual changes on each page. The process uncovers the sequence and logic that leads to the best possible performance.

No more cookies or JavaScript:

With tightening regulations and increasingly companies banning the use of cookies, we offer a new approach that we call Experience Accelerator. It addresses these challenges and makes security and privacy audits a breeze by using an innovative system for generating dynamic, testable experiences at the edge of any digital channel.

It renders and presents assets in the most efficient way, instantly available to visitors anywhere in the world. Instead of the traditional approach of downloading a large third-party-hosted JavaScript file to be run on the client, we relocate that logic to the server, where faster performance and tighter integrations with content management systems make for better performance and more stable and secure experimentation.

Reporting:

Evolv’s platform provides comprehensive reporting built for executives. It’s easy to see how different design candidates perform against the established KPIs and how that performance improves over time as the experimentation program evolves. Our detailed and intuitive graphs allow you to look at each candidate’s performance, as well as the individual changes that make them up, providing insight into exactly which ideas are driving the most impact and why.

Integrations:

Evolv’s platform has an API-first architecture to ensure we can easily integrate to the existing architecture of systems and applications. This includes a number of analytics suites such as Google Analytics and Adobe Analytics. We also integrate with popular e-commerce and website platforms as well as various user behavior and tracking platforms including Adobe Experience Manager and Invoca. We are diligent about ensuring data consistency in and out of our platform—You can rely on the data even when using third party dashboards and analytics tools to visualize results.