| Build | Optimize | Scale | |
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| A/B Testing A/B testing, or split testing, is a way to compare two variations of a digital element to see which performs better. |
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| Experience Generation Increase testing velocity by using generative AI to create copy, imagery, and code for your experiments, and deploy with less friction and fewer bottlenecks. |
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| AI-Generated UX Recommendations Evolv AI's generative AI assistant comes with a database of recommended strategies for improving experiences. And, as the technology learns more about your unique experiences and audience segments, you will receive automated strategy recommendations that make your experiences more likely to convert. |
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| Experience Targeting Target a defined audience with a specific variable or variant. |
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| Feature Flagging Multivariate experimentation with feature flags provides insights on which experiments affect key funnel metrics and provides usability insights like the impact of a new API on page load times and latency on mobile. |
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| Audience Management Define audiences by attributes and properties for personalized experiences. |
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| Integrations Evolv AI’s API-first platform is built to ensure rapid integration into your existing technology stack. |
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| Product Analytics Turn insights into tailored actions with interactive web, mobile and product analytics under the same roof as your testing platform. |
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| Concurrent Experimentation Run multiple experiments concurrently across audience segments, or general audiences and across multiple touchpoints. |
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| Real-time MVT Optimization Evolv AI self-optimizes experiments in real-time: removing poor-performing ideas and adding or removing new variants without starting and stopping an experiment, so you can ensure the optimal journey is delivered to every user. |
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| Auto-Personalization Evolv AI analyzes and identifies potential segmentation opportunities across your audience, and empowers rapid testing across unique user groups for more strategic wins. |
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| SSO Allow users to log in to multiple applications and websites with one-time user authentication. |
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| Backend Data Integration Unify data across your core systems like Redshift and Snowflake. |
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